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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
![What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram](https://www.degruyter.com/document/doi/10.1515/sem-2019-0114/asset/graphic/j_sem-2019-0114_fig_001.jpg)
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
![What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram](https://www.degruyter.com/document/doi/10.1515/sem-2019-0114/asset/graphic/j_sem-2019-0114_fig_006.jpg)
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
![What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram](https://www.degruyter.com/document/doi/10.1515/sem-2019-0114/asset/graphic/j_sem-2019-0114_fig_004.jpg)